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The Rich Pichette Alzheimers Awareness Mercury-More than just a badass car

9/23/2014

 
Recently, Spotlite Kustom Accessories had the pleasure of contributing to a very awesome cause, the Rich Pichette Alzheimer's Awareness Project. 

Rich was a huge influence in keeping the spirit of kustom cars and everything that makes the culture great alive on the west coast. He founded West Coast Kustoms and started West Coast Kustoms' Cruisin' Nationals car show, or "Paso" as most of us called it. Sadly, he passed away in 2010 after battling Alzheimer's Disease. To honor him and raise awareness of this tragic and all too common disease, a '54 custom Mercury (given the name "Memories")  is being built by several talented builders. After completion, the Merc will be auctioned off at Barret Jackson Auction and all proceeds will go to the Alzheimers Association. 

Shortly after our Ford/Mercury Hood Hinges went on the market, we got in contact with the guys behind the project, who were on the hunt for new hinges. As soon as we heard story behind this build, we decided to donate a pair of hinges for the car. They were installed with ease and are working out great. We're stoked to have contributed to this amazing cause, and you should definitely check out the website and consider making a donation or even just spreading the word!

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The Memories sketch.
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With spankin' new Spotlite hood hinges.
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Spotlite Kustom Accessories LLC
(909) 724-9235